Telkomcel launched MyFood, a Digital Application to Support Timor-Leste’s MSMEs

Telkomcel launched MyFood, a Digital Application to Support Timor-Leste’s MSMEs

DILI, 21 july 2021 (TATOLI) – A telecommunications company from Indonesia has launched a digital application called MyFood to support MSMEs (Micro, Small and medium Enterprises) in Timor-Leste during the COVID-19 pandemic.

In relation to the COVID-19 pandemic, the government of Timor-Leste issued a “State Emergency” decision, in which all economic and business activities must be carried out from home, so that people’s movements are very limited which of course greatly affects the business sector, especially Small and Medium Enterprises.

In this situation, Telkomcel as one of the telecommunications companies in Timor-Leste which is part of the Telkom Group took the initiative to issue MyFood, an application that facilitates small and medium-sized restaurants in Dili to develop and increase the first digital transactions in Timor-Leste.

Telkomcel is a telecommunications operator subsidiary of Telin, the Telkom Group in Timor-Leste. Telkomcel sees that Timor-Leste is a developing country and has a millennial generation who is very active in utilizing technology, so MyFood can be an application that can be used to help the wheels of the economy during the State Emergency.

According to Telkomcel CEO, Yogi Rizkian Bahar, MyFood is a feature development from MyTimor specifically to build MSMEs (Micro, Small and Medium Enterprises) especially restaurants in Timor-Leste during the Covid-19 pandemic.

Chief Executive Officer (CEO) Telkomcel Yogi Rizkian Bahar. Image/TATOLI

“The presence of MyFood is a manifestation of Telkomcel’s social responsibility for the people of Timor-Leste, especially for MSMEs, because the data and research prove that the development of MSMEs as people’s economic is one the motorics which will be able to boost national economic growth and recovery,” said CEO Telkomcel in a press release, issued on Monday (21/06).

Previously, Telkomcel presented MyTimor which is an online motorbike and taxi application to take people and deliver goods/packages, the first in Timor-Leste. This is one of the break throughs since the digitization presented by Telkomcel in early December 2020.

“With My Food, the MyTimor application not only sends goods, but can also deliver food to the customer’s door step,” he said.

Since its inception, MyTimor has experienced rapid growth for users, totaling 80.3% growth. MyTimor reaches out with local transportation agents as well as create the job opportunity for the people who want to become a motorbike and taxi drivers, until now, it is estimated that the growth of drivers has reached 17%.

MyFood feature has facilitated the restaurants in Dili to develop and increase transactions digitally, as well as make it easier for customers to order food from anywhere and anytime. MyFood has accumulated more than 80 certified restaurants in Timor-Leste, particularly in Dili.

Journalist: Camilio de Sousa

Editor: Rafy Belo


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